News Line

January 7, 2008

BY Kw_MIKE TURNING COUNTRY

FREE PRESS TECHNOLOGY-FEUILLETONIST

Become finished the devices.

Kw_today beginning, concentrate die high tech eyes worlds on read Vegas, in which a screen row of new wide screen, digitally, wirelessly, gathered and high def, surround they gizmos let your holiday devices… well, last month look in such a way.

Annual consumer electronics Show, largest business show that of north America, draws people approximately 140,000 and fills the 1.85-million-square-foot read Vegas fairground, as well as die Ballrooms of the largest hotels of the Strips, with which are personal Techprodukten, die you purchase in December.

Think exhibitor lined up catches 2,700 out along 35 football aligned end, in order to terminate.

And chairman more over it, since the Tech, which is this of titanic the case titanium, is Gary Shapiro, 51, president of the promoting consumer electronics connection, die on the weekends to its Birmingham house of suburb Washington of its organizations exchanges, DC, head offices.

Shapiro is quiet and unassuming a man. It may, a household name not to be, but it are on a Erstname basis with chief the Executivoffizieren everyone major technology, die in world company is.

And it has sufficient industrial impact, to of of Rick Wagoner, chairman and CEO too received from General engine Corp., too read Vegas to fly and substantial speech Tuesday give and connects die resembling gate, Intels Bill Microsoft of Paul Otellini and of Brian Robert Comcasts in offer-looks future technology plans. Automobile technology

Although automobile manufacturers and supplier had a increased presence to show for die last several years, Wagoner is the first automaker to give to a substantial speech at CES.

Its high profile appearance means, which Shapiro said major is, point in the personal technology sharpens.

“the consumer technology, shift on our Automobile,” said Shapiro in an interview at its Birmingham have die we in our the houses house. “We’re, which speaks about the InterNet, maintenance, government inspection department navigation, satellite information. Each Vorwe’ve, which is seen in consumer electronics, literally forms its way to car, along with new technological developments of carrier security and security. It is a huge growth area for Tech.” Large plans for television

For Shapiros group of business of 2008 promises, by die movement to the digital television prevail.

Under Bundeslaw, effective February. 17, 2009, all commercial television broadcasting stations is to switch programming elections for digital transmission, die Kw_higherqualitaetsabbildungen and more offers.

“We anticipate that it somewhat people, which wakes up to more,” Shapiro on this day and does not give her TV fairly to find sentences work said. “hopeful, not many. But it gives some to keep no more matter, which happens from now on up to then, word out.”

Die industry estimates that 14,3 million houses into States have die more older similar TV receiver and to build on over the air admission, by one in free antenna United. Die sentences, die since 2004 are usually formed, to have inserted the digital receive of tuners and will the new format, how more older similar sentences become, die up to the satellite or cable TV systems becomes strained.

But for die consumer electronic industry, die circuit a huge is sell opportunity to the new television. And to consumer electronics Show this weeks, will roar a eye-slamming row enormous, highly soluble plasma and LCD (Liquid crystal announcement) the sentences their characteristics.

Last year, Panasonic placed the largest sentence on market with one plasma the 108-inch forwards, which sold for $15.000.

This year, gives it rumors, the die company will a 150-inch screen — more than 12 foot wide introduce.

And the consumer, die is however die friendly depends, high def digital models 50-inch more typically, price determined on $1.500 to $2,200, on the characteristics. That is approximately $500 cheaply as last year and $1,000 less than the year before dvd players and more

But everything is not well in TV the country.

Industry the Remains locks into bitter format war more over, which TV most in-require accessory equipment — which adjusted dvd more player.

Reminding of VHS/Betamax the video tape recording format, which is of the early eighties, this one war, Hollywood divides movie of studios and technology companies into two camps, those, die like the blue jet against those formats, which preselected HDTV, formatted.

Shapiro said die industry came above with work arounds: dvd players die work with both formats and films, die DVDs together bridge, through by the InterNet at it television directly to be supplied.

“that is, which over this industry is so exciting,” he said. “it renews Die Techindustrie is one of the only bright points in may our economics America no more longer is actually die manufacturing center worlds, but we are still the leader innovation worlds.”

That will expected, with hundreds of the new product releases to the schau to be placed. Under the tendencies:

• before more Smaller, more inexpensive and more efficient computer splinters die turn cell phones in Laptope and form Laptope more efficiently than die desktop machines straight couple years.

• TV sentences that a use technology called OLED or organic light-along-animal-end diode. This superlight and free high def receivers use smaller than half electricity comparably sorted LCD of a sentence. And they’re 4,3 millimeters strongly, far more easier to mount on one wall than LCDs, die five to 10mal larger are.

• Lose interacting government inspection departments of additives for car of the manufacturers as Tom Tom, min and Magellan, die traffic of report instant received, at it cell phone attaches, urgency assistance to summon together and you satellite photographs of the surrounding area as well as routistic places of assembly and buying positions give can you’re exceeding.

Techinnovation is in high degrees visible this week.

NBC allabendlich News and CNBC fasten many their transmissions this week from show the floor. And with 5.000 already the journalists, draws show more reporter than the SuperBowl registers.

Same with famousnesses, sport stars and Unterhalter — marked like implementing Yoko Ono, actor Kevin Costner and Michael Douglas, race car drivers Danica Patrick, Boston red Sox hitter David Ortiz and singer Mary J. Blige — completely employed to pitch the products on show the floor and accomplish to private parties.

But even they play second violin to the devices and to gizmos.

This week, die geeks are in charge.

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